Value Chain Finance

Identifying & nurturing rural value chains

We emphasise on identifying the value-chains of livelihoods that exist in the catchments of our branches and identifying with the various segments of each such chain. Then, developing an understanding of their needs and designing products and services that will help fulfil them is an important aspect of our approach. Thus, we shall seek to adopt a very different approach for the agricultural hubs than the one adopted for industrial towns, a different approach to a dairy value chain versus one for a textile value chain. For this, we shall understand the very fiber of these livelihoods to ensure our customer segments get customised solutions to their business needs.



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