Customized solutions to meet diverse needs and requirements
One of the most persistent myths about Rural India has been the existence of homogenous markets. Moreover, using technologies, processes and products that work in urban markets for rural areas has been the most common practice often resulting to dismal results.
We, at IDFC Bank Bharat Banking, recognise that the needs and aspirations of customers vary not only across urban and rural areas but also from one region or district to another. Further, these vary according to livelihoods, business types, revenue cycles and earning seasons. The constant effort at Bharat Banking is to develop a deep understanding and appreciation of these facts and design banking products and services to fulfil these varying needs.